OPEN POSITIONS AT REFIT®

REFIT® Marketing and Communications Specialist

Position Overview

We're seeking a creative, detail-oriented Marketing and Communications Specialist who will drive brand engagement through compelling visual content, strategic communications, and seamless digital experiences. This role combines marketing expertise with graphic design and web development skills to create cohesive brand experiences across all touchpoints. The ideal candidate will excel at translating REFIT's mission into visually compelling content while building functional digital assets that convert prospects into community members.

Employment Type: Full-Time
Reports To: Marketing Manager
Benefits Package: Includes health insurance reimbursement, unlimited vacation, and REFIT perks
Start Date: October 1, 2025 

REQUIREMENTS

• Minimum of 80% "on-site" work commitment
• Attendance at all staff meetings
• Attendance at special events/experiences when available or when required (i.e. RECON)
• Portfolio demonstrating graphic design and web design capabilities
• Proficiency in design software and web development tools

JOB SUMMARY

The Marketing and Communications Specialist is responsible for creating cohesive brand experiences through strategic marketing communications, compelling visual design, and functional web development. This role will develop and execute marketing campaigns, design branded materials, create landing pages and web assets, and ensure consistent brand messaging across all channels. The specialist will work closely with the marketing team to translate business objectives into engaging digital experiences that drive conversions and strengthen community engagement.

CORE RESPONSIBILITIES

Marketing Communications & Strategy (40%)

• Develop and execute integrated marketing communications campaigns from concept to completion
• Create compelling copy for email campaigns, social media, website content, and marketing materials
• Collaborate with cross-functional teams on product launches and promotional campaigns
• Monitor campaign performance and provide data-driven recommendations for optimization
• Maintain brand voice consistency across all communication channels
• Support customer lifecycle communications and retention campaigns

Graphic Design & Visual Content Creation (40%)

• Design branded marketing materials including social media graphics, email templates, print collateral, and digital ads
• Create visual assets for product launches, events, and promotional campaigns
• Develop and maintain brand design standards and style guides
• Design infographics, presentations, and educational materials
• Create photography direction and coordinate with photographers for branded photo shoots
• Ensure visual consistency across all brand touchpoints

Web Design & Development (15%)

• Design and develop high-converting landing pages for campaigns, events, and product launches
• Create and update website pages using content management systems
• Optimize web pages for user experience, conversion rates, and mobile responsiveness
• Implement basic SEO best practices in web development
• Collaborate on website improvements and functionality enhancements
• Maintain and update existing web properties

Analytics & Optimization (5%)

• Track and report on campaign performance across digital channels
• Analyze website analytics and conversion metrics
• A/B test design elements and messaging for optimization
• Provide monthly performance reports with actionable insights

REQUIRED SKILLS & QUALIFICATIONS

Technical Skills

• Graphic Design: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva
• Landing Page Creation: Experience with landing page builders 
• Marketing Tools: Familiarity with email marketing platforms (Klaviyo), social media management tools, Google Analytics, and Meta Ads Manager
• Digital Advertising: Proficiency in Meta Ads Manager for Facebook and Instagram campaign creation, management, and optimization
• Software Proficiency: Advanced skills in Microsoft Office Suite, Google Workspace, and project management tools

Professional Skills

• 2+ years experience in marketing communications, graphic design, or web development
• Proven portfolio demonstrating design and web development capabilities
• Strong understanding of user experience (UX) principles and conversion optimization
• Excellent written and verbal communication skills
• Superior time management and organizational abilities
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Analytical mindset with ability to interpret data and make strategic recommendations

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field
• Experience in fitness, wellness, or lifestyle brand marketing
• Knowledge of SEO and digital marketing best practices
• Photography and video editing skills
• Experience with e-commerce platforms and online course platforms

SUCCESS METRICS

First 90 Days

• Complete brand asset audit and organize digital asset library
• Create 3 high-converting landing pages for upcoming campaigns
• Design and launch 2 email marketing campaigns with above-average open rates
• Establish reporting framework for tracking campaign performance

First 6 Months

• Increase landing page conversion rates by 15% through design optimization
• Create comprehensive brand style guide and design standards
• Successfully support 3 major product launches or events
• Implement website improvements that increase user engagement by 20%

Ongoing Annual Goals

• Maintain average email open rates above industry standard (22%+)
• Achieve landing page conversion rates of 8%+ across campaigns
• Create 50+ branded design assets annually
• Support revenue growth through effective marketing communications and optimized digital experiences

CULTURAL COMMITMENTS

• Embodies the REFIT core focus - create space for belonging, empowerment, and transformation - at work and in their life
• Lives and works from the REFIT core values - Teamwork, Passion, Impact, Excellence & Agility
• Displays capacity or willingness to learn the following foundational professional competencies:
  • Collaborates effectively across teams to define strategy, goals, and commitment to timelines and deliverables
  • Displays an action-orientation associated with ownership
  • Willing and open to the foundational elements of self-development - awareness, emotional regulation, and motivation
  • Operates with a sense of resourcefulness; utilizes time, people, and budgets appropriately to get results
  • Operates as a nimble-learner; learns new tasks or skills quickly through experimentation, success, and failure
  • Demonstrates the ability to strategically plan & align across the organization to accomplish tasks and achieve team goals
  • Demonstrates quality decision-making by considering all relevant business factors in a timely manner
  • Displays courage in the workplace by stepping in to address difficult issues and deliver feedback in a timely manner
  • Operates with a results-driven mindset; pushes self and helps others to persist in accomplishing objectives that affect the bottom line
  • Resilient: bounces back from failure or set-back; determined to move forward and accomplish goals
  • Establishes clear processes for monitoring work and reliable feedback loops that ensure accountability
  • Demonstrates self-awareness by seeking feedback and reflection about both strengths and weaknesses
  • Instills trust through integrity, honesty, keeping confidences and following through on commitments
  • Demonstrates situational adaptability by adapting behavior to deliver what's needed for the team

EOE Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, disability status, protected veteran status or any other characteristic protected by law.

Interested candidates should submit a resume and cover letter via email at info@refitrev.com.  Please put “REFIT Marketing & Communications Specialist” in subject line.

WE LOOK FORWARD TO HEARING FROM YOU!