And is that even the goal?
As I sit here on the last few days of 2019, I feel nothing but stress and pressure -- tightness in my jaw and chest, clenched shoulders, and the burden of a to-do list I won’t be able to complete. You see, in the fitness world, the end of the year is the prelude to the fitness flood that will (hopefully) overwhelm us in January. The deserted of classes of December will once again buzz with activity as people embrace their “new year, new you” mantras. It’s the season every fitness professional in the industry hopes and waits for.
So why the stress and pressure, you ask?
Because I don’t want to make a promise I can’t keep.
Thousands of fitness formats are all making the same promises: THIS is your year, make this year the best year EVER, join the WORLD’S BEST workout, weight loss the RIGHT way, the body you’ve ALWAYS wanted, a slimmer, sexier YOU...the list goes on and on.
Part of my job at REFIT® is to help shape the marketing, communication and branding, and I intimately understand that finding the right words and phrases to influence a person’s decision is part of the game. I also feel extremely responsible for ensuring that what we promote -- we can promise. This is definitely a hard balance to strike at times, so our ultimate goal is to be as authentic and honest as we possibly can be -- even if that means being the “black sheep” in the fitness family.
There are, however, a few promises we can make, and I’ve come up with a list of promises that we can actually keep.
Without further ado, here is our list of New Year’s promises to you:
I don’t know if these promises will “sell” our fitness format, but they’re promises we can keep. And if keeping a promise makes a difference in anyone’s life -- we’ll consider our efforts a success.
Wishing you a year of unexpected joy, surprise and love,
Angela*, Catherine & Emily